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Posted Nov 14

Senior Google SEO Optimization Specialist

Shenzhen, China Full time

Google SEO Specialist - Medical B2B (Remote/Hybrid)
Company: MED LINKET Corp.
Website: https://med-linket-corp.com/
Location: Shenzhen, China (with remote flexibility)
Industry: Medical Device Manufacturing (Patient Monitoring Accessories)
About MED LINKET

We are a leading ISO-certified manufacturer of high-quality, compatible medical accessories: SpO₂ sensors, NIBP cuffs, ECG leads, temperature probes, and infusion bags. Serving hospitals, distributors, and OEM partners globally, we bridge the gap between premium quality and cost-effectiveness in patient monitoring. Our mission is to ensure every clinic has access to reliable, FDA-compliant medical accessories without supply chain disruption.
The Challenge

Our data is clear: 187,456 SERP impressions yielding only 0.26% CTR—far below the medical B2B benchmark of 2.5%. Our products are excellent, but our search visibility is undermined by technical bottlenecks, suboptimal SERP snippets, and misaligned search intent. We need an SEO specialist who can diagnose precisely and execute ruthlessly to transform impressions into qualified B2B leads.
Core Responsibilities

1. Technical SEO & Site Architecture
  • Conduct comprehensive audits (crawlability, indexation, Core Web Vitals) for our multi-language site (EN/IT/ES/DE)
  • Optimize JavaScript-renderored product catalog pages; implement dynamic XML sitemaps for 2,000+ SKUs
  • Deploy medical-specific Schema markup (Product, Offer, Certification, Review) to trigger rich snippets
  • Resolve duplicate content issues from compatible/OEM product variations
2. SERP CTR Optimization (High Priority)
  • Rewrite Title Tags using our formula: [Model] + [Application] | [Certification] - MED LINKET
  • Craft conversion-focused Meta Descriptions highlighting MOQ, bulk pricing, FDA/CE badges, and inventory status
  • A/B test snippets via Google Search Console; target CTR >2% within 90 days for top 50 products
  • Implement BreadcrumbList Schema to enhance URL hierarchy in SERPs
3. Medical B2B Content Strategy
  • Map search intent for two buyer personas: Procurement Managers (model-specific) and Biomedical Engineers (compatibility-focused)
  • Create comparison content: "MAX-N vs. Nellcor OEM: 5-Year Cost Analysis for Hospitals"
  • Develop trust-building assets: compatibility matrices, FDA 510(k) documentation hubs, hospital case studies
  • Optimize for long-tail keywords: "5 Lead ECG Placement"
4. Analytics & Performance Tracking
  • Own GA4 and Google Search Console; build custom dashboards tracking organic lead value (not just traffic)
  • Monitor queries with >1,000 impressions and <0.5% CTR; prioritize by revenue potential
  • Report weekly on keyword ranking changes, rich snippet appearance rates, and organic quote requests
5. Link Building & Authority Building
  • Execute white-hat outreach to medical device review sites, hospital procurement directories, and clinical equipment forums
  • Convert unlinked brand mentions (e.g., e-cigarette-forum.com, batterydesign.net in our pending submissions) into authoritative backlinks
  • Manage domain whitelist applications for ad blocker and network security platforms
Required Qualifications

  • 3+ years of hands-on SEO experience with measurable CTR improvement case studies
  • Proven B2B SEO success, preferably in manufacturing, healthcare, or regulated industries
  • Technical proficiency: HTML, Schema.org, JavaScript SEO, dynamic parameter handling
  • Mastery of: Google Search Console, GA4, Screaming Frog, Ahrefs/Semrush
  • Medical industry acumen: Understanding of FDA regulations, ISO 13485, and procurement cycles in hospitals
  • Data-driven mindset: Ability to correlate CTR improvements with revenue impact
  • English fluency: Business-level written and verbal; additional languages (Italian, Spanish) are a major plus
What Makes You Stand Out

  • Experience with Shopify/Magento B2B or custom ERP-integrated e-commerce platforms
  • Knowledge of international SEO: hreflang implementation, regional compliance content
  • Background in conversion rate optimization for technical/medical product pages
  • Existing relationships with medical device publications or healthcare link networks
  • PPC (Google Ads) experience to coordinate paid/organic synergy
What We Offer

  • Competitive salary: Base + performance bonus tied to organic lead generation
  • Remote-first culture: Results matter more than location; quarterly Shenzhen team meetups
  • Real impact: Your optimizations directly improve patient care by ensuring hospital supply chain reliability
  • Growth budget: $2,000/year for SEO tools, courses, and conference attendance
  • Global exposure: Work with NA/EU/MEA distributors and learn complex B2B medical procurement

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