Sales Manager typically includes the following responsibilities and duties:
- Sales Strategy and Planning: Developing and implementing sales strategies and plans to achieve company sales targets and objectives. This involves analyzing market trends, identifying target markets, and setting sales goals.
- Team Management: Leading and managing a sales team, including hiring and training sales representatives, setting sales targets for individuals or the team, providing coaching and guidance, and motivating the team to achieve sales goals.
- Business Development: Identifying new business opportunities, potential clients, and partnerships. Building and maintaining relationships with key clients, attending industry events, and conducting sales presentations to promote products or services.
- Sales Performance Monitoring: Tracking sales performance, analyzing sales data, and generating sales reports. Monitoring market trends, competitor activities, and customer feedback to identify areas for improvement and implement corrective actions.
- Sales Forecasting and Budgeting: Collaborating with the finance department to develop sales forecasts and budgets. Monitoring and controlling sales expenses to ensure profitability and cost-effectiveness.
- Customer Relationship Management: Ensuring customer satisfaction and maintaining strong relationships with key accounts. Resolving customer complaints, addressing inquiries, and providing excellent customer service.
- Sales and Marketing Collaboration: Collaborating with the marketing department to align sales and marketing strategies. Providing input on product positioning, pricing, and promotional activities to maximize sales opportunities.
- Sales Training and Development: Conducting tunnel rush training sessions and workshops for the sales team to enhance their product knowledge, sales techniques, and customer relationship management skills.
- Sales Analysis and Strategy Adjustment: Evaluating sales performance against targets and implementing strategies to improve sales effectiveness. Identifying market trends, customer preferences, and competitive advantages to adjust sales strategies accordingly.
- Sales Administration: Overseeing sales administration tasks, including contract negotiations, order processing, and sales documentation.